Let's start here.

STEP 1 | Search by concern or life stage

Narrow down products based on your current situation

At fermata store, you can search for femtech products by "concern" or "life stage." Instead of searching by product name, we recommend starting with what you are currently interested in.

• ・Concerned about menstrual pain or PMS
• ・Want to try absorbent underwear
• ・Concerned about light urinary incontinence or pelvic floor muscle laxity
• ・Want to start fertility treatment
• ・Concerned about menopausal fluctuations
• ・Want to know how to care for delicate areas

By searching from concerns that are close to "your current self," you can more easily find the necessary products and information.

▶ View categories by concern
▶ Search by life stage

STEP 2 | Choose from guides, diagnoses, and bundles

Information design for peace of mind even for femtech beginners

At fermata store, we prioritize understanding before "selling" products. To make it easy for beginners to choose, we offer guides, comparison content, and beginner bundles.

Dr. Amina's Guide

From the perspective of a public health doctor, this guide explains basic concepts of women's health and femtech in an easy-to-understand way.

• ・What is femtech?
• ・Why start pelvic floor muscle training?
• ・How to choose absorbent underwear
• ・How fertility devices work
• ・Menopause self-care philosophy

Product Diagnosis/Comparison Content

For those who "don't know which one to choose," we also offer content designed to help you select products by purpose.

• ・Beginner sets
• ・Recommended products by purpose
• ・Price range and usage comparison
• ・How to choose bundles by concern

Beginner Bundles

For those who are unsure what to get, bundles tailored to your concerns and life stage are recommended. They make it easy to try a set of necessary items, simplifying your first step.

• ・For those who want to review their period care
• ・For those who want to start pelvic floor care
• ・For those who want to start delicate zone care
• ・For those who want to start by learning about fertility or menopause

▶ Read Dr. Amina's Guide
▶ View beginner bundles

STEP 3 | Continue from a manageable first step

Turn small choices into daily habits

When it comes to women's health, you don't need to change everything at once. Start with what you can easily incorporate into your daily life.

• ・Try one pair of absorbent underwear
• ・Start pelvic floor muscle training for 5 minutes a day
• ・Switch to dedicated delicate zone care
• ・Start by learning about menopause or fertility

For care items you want to continue using, utilizing subscriptions or regular deliveries can help you avoid forgetting to repurchase and seamlessly integrate them into your routine.

• ・For those who don't want to run out of monthly care items
• ・For those who want to make delicate zone care or inner care a habit
• ・For those who want to receive necessary items regularly

Femtech is not about "dramatically changing things immediately," but rather an option to protect your future self. It's perfectly fine to go at your own pace.

Consult via Official LINE

Feel free to consult us about how to choose products, differences between categories, and how to select bundles or subscriptions. It's okay even if you're at the stage of "I don't know what to look at."

• ・Guidance on product categories tailored to your concerns
• ・How to choose products for first-time users
• ・How to choose bundles and subscriptions
• ・Support when you're still unsure after viewing product pages

▶ Consult via Official LINE

Monthly Email Newsletter

We send emails with information on new products, seasonal self-care tips, POPUP and event announcements, and bundle/subscription information.

• ・For those who want to know about new femtech products
• ・For those who want to gradually learn about women's health
• ・For those who want to receive POPUP and event information
• ・For those who want to know about limited sets and campaign information

▶ Subscribe to email newsletter (currently under preparation)

Q. What should femtech beginners start with?

First, it is recommended to narrow down products based on your concerns and life stage. By choosing by purpose, such as period care, absorbent underwear, pelvic floor care, fertility support, or menopause care, you can more easily find items that suit you.

Q. For first-timers, is a single item or a bundle recommended?

A single item is recommended if you want to try just one thing, while a bundle is recommended if you are unsure what to get. Bundles combine items according to your concerns and goals, making them an easy choice for first-timers.

Q. Who are subscriptions/regular deliveries suitable for?

They are recommended for those who don't want to run out of monthly care items, want to make care a habit, or want to prevent forgetting to repurchase. Choose a method that suits your lifestyle and is easy to maintain.

Q. Is pelvic floor muscle training necessary?

The pelvic floor muscles are an area that can easily become loose due to age and changes in life stage. If you are concerned about urinary incontinence, considering postpartum care, or want to prepare for the future, you have the option to start care within a manageable scope.

Q. Can absorbent underwear be used with confidence?

Absorbency, materials, and usage methods vary by product. At fermata store, we select absorbent underwear that can be easily incorporated into daily life after checking materials, specifications, and usage methods. If you are using them for the first time, it is recommended to try them on days with light menstrual flow or for short periods.

Women's health, as an extension of everyday life.

fermata store wants to deliver women's health not as something "special," but as something that can be safely addressed in daily life. Please start little by little, from what is closest to your concerns and life stage.