What is a fermata?
As women's social advancement progresses, lifestyles and work styles have diversified, and society has begun to change significantly. However, even as society changes, the biological function of being "female" remains the same. "Women's wellness" still tends to be viewed as a taboo.
In the midst of this, a new industry called Femtech was born. This includes products and software developed as solutions to wellness issues that many women have endured, thinking "it can't be helped" or "there's nothing I can do." However, most of these have not reached Japan.