Media coverage: Business Insider Japan | "Femtech Fes! 2022" Feature

October 21, 2022

Femtech Fes! 2022, a femtech event hosted by fermata, was featured in Business Insider Japan, a leading media outlet in the business and technology sector.

The article highlights that approximately 200 products/services from 33 countries and 6 regions worldwide gathered at this event, held in Tokyo under the theme "The Femtech Crossroads Where Your Taboos Transform into Excitement." It conveys the growing attention to FemTech, which uses technology to support women's health challenges throughout their life stages, such as menstruation, pregnancy, and menopause.

Examples of Featured Femtech/Femcare Products

The article covers a diverse range of domestic and international categories. For example, absorbent underwear (for menstruation and bladder leakage care), menstrual cups (available in various sizes with carrying cases/applicator types), menstrual pain relief devices (pain relief using electrical pulses), free feminine hygiene product dispensing services (in restrooms), hot flash relief devices for menopause (wearable/neck cooling), and pelvic floor muscle training devices (app-linked).

Furthermore, it introduces the expanding innovation surrounding "women's health," such as patch-type devices that detect breast temperature changes and 3D-printed breast implants, as self-check/breast reconstruction technologies related to the breast cancer field.

What fermata Aims For | "Everyone Becomes the Best Expert on Their Own Body"

fermata believes that femtech's important aspects include not only products and services but also a culture where women value self-care and a movement that creates a state where they understand and can choose for their own bodies.

How will "a market that was not visualized due to a lack of words" expand, including its cultural background? This article conveys the current state and potential of femtech in Japan.

Publication Information

Publication: Business Insider Japan
Article Title: Femtech Fes! 2022 Gathers Femtech Items from Around the World: Absorbent Underwear, Menstrual Cups, 3D-Printed Breast Implants, etc.
Publication Date: October 21, 2022
Article URL: https://www.businessinsider.jp/article/260858/